Privacy Policy

Effective Date: 06/09/2025
MyWealthspan.com (“MyWealthspan,” “we,” “us,” or “our”)

1. Introduction

MyWealthspan is committed to protecting your privacy and the personal information you provide. This Privacy Policy describes how we collect, use, store, and share your data when you visit our website, complete our retirement quiz, download your personalized report, or engage with any of our services.

By accessing or using our website, you consent to the terms of this Privacy Policy and the use of your information as described below.

2. Scope and Jurisdiction

We operate from Canada and serve users throughout the United States, including California. We comply with applicable laws, including:

• The Personal Information Protection and Electronic Documents Act (PIPEDA)
• The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
• The General Data Protection Regulation (GDPR) principles, where applicable
• The Telephone Consumer Protection Act (TCPA) and CAN-SPAM Act

3. Information We Collect

a. Personal Information You Provide

When you interact with our quiz, download your report, or request to be matched with a financial advisor, we collect:

• Full name
• Email address
• Phone number (SMS-verified)
• City, state, and ZIP code
• Age range and retirement status
• Income sources and retirement savings estimates
• Responses to financial behavior and planning questions

b. Automatically Collected Data

When you visit our site, we may automatically collect:

• IP address
• Browser type and version
• Device type
• Operating system
• Referring URLs
• Site activity (e.g., pages viewed, time spent)
• Cookies and tracking pixel data

4. How We Use Your Information

We use your information to:

• Generate and deliver a personalized retirement insights report
• Match you with a licensed financial professional based on your quiz responses
• Send communications by email and/or SMS about your results, advisor match, and related services
• Improve our services and track performance
• Maintain legal and security compliance

We do not provide individual financial advice, and no part of our service constitutes a recommendation to act on any specific financial product or strategy.

5. How We Share Your Information

Your data is never sold to data brokers or shared without purpose. We may share it with:

a. Your Matched Advisor

Once you complete our quiz, we may share your responses and contact details with one licensed financial advisor who serves your geographic region and has contracted with MyWealthspan.

b. Our Operational Service Providers

We use trusted third-party platforms to operate and deliver our services, including:

• Go High Level (CRM and communications)
• Airtable (data management and lead logic)
• Make (workflow automation)
• DocsAutomator (PDF generation)

These providers access your data solely to perform services on our behalf and are bound by confidentiality and data protection terms.

6. Legal Basis for Processing

Under GDPR and applicable privacy laws, our legal basis for processing your personal information includes:

• Your consent (e.g., completing the quiz or opting into communications)
• Legitimate interest (e.g., delivering relevant results and ensuring platform functionality)
• Compliance with legal obligations

You may withdraw your consent at any time by contacting us or using opt-out features in our emails or texts.

7. Your Rights and Choices

Depending on your jurisdiction, you have the right to:

• Access or request a copy of your personal data
• Correct or update inaccurate information
• Delete your data (“right to be forgotten”)
• Opt out of communications
• Object to or restrict certain processing activities
• Request information about how your data is shared

To exercise any of these rights, email us at: info@mywealthspan.com

We will respond to your request within the time required by law (typically within 30 days).

8. Your Consent to SMS & Email Communication

By providing your phone number and clicking submit, you consent to receive communications via SMS and/or email from MyWealthspan and your assigned advisor.

• Message frequency varies
• Message and data rates may apply
• You may opt out at any time by replying STOP (SMS) or using the unsubscribe link (email)

Consent is not required as a condition of using the site or receiving the report.

9. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience and serve relevant ads.

a. Types of Cookies We Use

• Essential cookies: enable website functionality
• Analytics cookies: track usage data (e.g., Google Analytics)
• Marketing cookies: serve targeted ads via third parties (e.g., Meta Pixel, Google Ads)

b. Third-Party Tracking

Third parties may collect information about your visit to provide behavioral advertising. You can review their privacy policies directly.

c. Your Choices

We use a cookie banner to obtain your consent. You can manage your cookie preferences at any time by:

• Using our “Cookie Settings” tool (if enabled)
• Adjusting your browser settings
• Clearing cookies from your device

d. GDPR Legal Basis

We use consent for non-essential cookies and legitimate interest for site-functionality cookies.

10. Data Retention & Protection

We retain your personal information only as long as necessary to fulfill the purposes described above or to comply with legal obligations.

We implement reasonable technical, organizational, and administrative safeguards to protect your data from loss, misuse, and unauthorized access. These include:

• Encrypted transmissions (HTTPS/SSL)
• Secure access controls
• Periodic audits of platform use and permissions

11. Children’s Privacy

Our services are intended only for individuals aged 18 or older. We do not knowingly collect personal data from anyone under 18. If we learn that we have inadvertently collected such information, we will delete it promptly.

12. International Data Transfers

As a Canadian-based company serving U.S. residents, your information may be processed and stored in Canada or the United States. We ensure your data is protected in accordance with applicable privacy laws, regardless of where it is processed.

13. Disclaimers

MyWealthspan is not a registered investment advisor, fiduciary, or licensed financial institution. We do not provide financial advice. All content on our site and in our reports is for educational and informational purposes only.

Any advisor match is based on quiz responses and availability in your region. We do not guarantee results, performance, or outcomes from any advisor connection.

14. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with a revised “Effective Date.” Continued use of our site or services after changes are posted constitutes your acceptance of the revised policy.

15. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at:

MyWealthspan Privacy Officer
Email: info@mywealthspan.com